However, it was in the late 1970s, under the leadership of Mario’s granddaughter, Miuccia Prada, that the brand truly began to evolve. With a bold vision and a background in political science, Miuccia brought a fresh perspective to the family business. She introduced the now-iconic nylon backpack

Over the years, Prada has expanded its offerings to include ready-to-wear collections, footwear, eyewear, and fragrances. The brand’s signature minimalist aesthetic, characterized by clean lines, understated sophistication, and a focus on quality materials, has made it a favorite among fashion enthusiasts worldwide. Prada’s runway shows are renowned for their avant-garde designs and thought-provoking themes, often reflecting Miuccia Prada’s intellectual curiosity and willingness to push boundaries.